Content Convergence with Steve Rubel: Chief Content Strategist of Edelman

Content Convergence with Steve Rubel: Chief Content Strategist of Edelman

How do the best of the best get their message across in an age of infinite content options, but limited time and attention? Join host Steve Rubel for a weekly in-depth conversation with master storytellers from the worlds of marketing, media, technology and entertainment. Each episode will unpack the secrets of those who have honed the art and the science of how to break through in a world where our sources of information are now converged.

  • Monday, May 23rd, 2016
  • Episode 44 - Analyst and advisor Rebecca Lieb

    Rebecca Lieb is a strategic advisor, research analyst, speaker, author and columnist. During this podcast we discuss the state of content marketing, her latest research on digital advertising, the influence of platforms and more.
  • Tuesday, May 17th, 2016
  • Episode 43 - Rafat Ali, CEO, Skift, on the bright future for vertical media

    Digital media veteran Rafat Ali, CEO of travel site Skift, joins the podcast to discuss why the future of media maybe vertical vs horizontal, why now is a good opportunity to start a media company, the prospects for brands as publishers and more.
  • Monday, May 2nd, 2016
  • Episode 42 - John Battelle, founder of NewCo, media and tech thinker

    The history of digital media can't be written without mentioning the name John Battelle. He was involved in the early days at Wired, The Industry Standard, the Web 2.0 Summit and more. His newest venture is NewCo, which recently launched on Medium. During our conversation we cover media business models, digital advertising and the overall state of the tech industry.
  • Monday, April 25th, 2016
  • Episode 41 - Arun Sudhaman, The Holmes Report, on PR's role in content

    Arun Sudhaman is president and editor-in-chief at the Holmes Report, which tracks global PR industry trends and issues. During this program we cover the state of the PR industry and its role in content, how the Holmes Report is growing a vertical media company and what skills the PR professional of the future will need in a platform era.
  • Wednesday, April 6th, 2016
  • Episode 40 - Edelman Emerging Media Experts Adam Hirsch & Matt Stanton

    This week I am joined by my colleagues Adam Hirsch and Matthew Stanton – two Edelman experts in emerging media and technologies. We cover the present and future of messaging, the state of Snapchat for brands as well as future trends.
  • Friday, April 1st, 2016
  • Episode 39 - Dave Finocchio, CEO of Bleacher Report

    Dave Finocchio is CEO of Bleacher Report. He co-founded Bleacher Report in 207 with three good friends and it was acquired by Turner in 2012. During our conversation we cover how Bleacher Report is investing in $100M in platform specialists and more to grow its formidable brand.
  • Thursday, March 17th, 2016
  • Episode 38 - Cory Bergman, GM, Breaking News

    Cory Bergman is the co-founder and GM of Breaking News, a mobile-first startup owned by NBC News. Breaking News boils down the crush of real-time reports in social media to a reliable, personalized stream of coverage. During our conversation we cover the state of mobile news and how to build a news brand in a mobile and social age.
  • Thursday, March 10th, 2016
  • Episode 37 - Lou Ferrara, Chief Content Officer,

    Lou Ferrara is chief content officer at He oversees SEO, newsletter/email, social media, all-formats editorial content and native. Prior to that he spent 10 years at AP. This program covers how Bankrate is up-leveling its content efforts for a world that's more mobile and social than ever.
  • Thursday, February 25th, 2016
  • Episode 36 - Inside the Poncho Writer's Room

    Poncho ( is a clever comedic take on the daily forecast for 48 states that is delivered via email, text, a new app, and eve a Slack bot. During this episode, Poncho's Stephanie Chan and Allie Kokesh take us inside the writer's room that helps the weather cat find his daily voice.
  • Thursday, February 18th, 2016
  • Episode 35 - Stacy Minero, Twitter

    Stacy Minero is Head of Content Planning & Creative Agencies for Twitter. She leads the Content Planning team, which helps marketers build insight based content strategies that drive brand and business value. During this program we cover some of the latest changes to Twitter, how to build an audience there and more.
  • Wednesday, February 10th, 2016
  • Episode 34 - Dave Pell, writer and publisher, NextDraft

    Dave Pell is writer and publisher of NextDraft, an entertaining look at the day's top news stories that is available as an email newsletter and as an app. During our conversation we cover how he got started as a writer, how he puts together NextDraft and the opportunity for curators. Subscribe at
  • Wednesday, February 3rd, 2016
  • Episode 33 - Dan Schawbel on the Millennial Mindset

    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. During this episode we cover how Dan became a top influencer, the millennial mindset and how it impacts their content consumption and buying behaviors.
  • Monday, January 25th, 2016
  • Episode 32 - Heidi Sullivan on Content Marketing Analytics

    Heidi Sullivan is senior executive with Cision - a leading global media intelligence company. During this program we cover the state of content marketing and social media analytics, marketing automation, the role of content in PR and more.
  • Thursday, January 14th, 2016
  • Episode 31 - Sophie Moura, senior editor, Medium

    Medium is an important new blogging platform where ideas are shared, discussed and moved forward. The platform has attracted posts by celebrities, politicians and business leaders as well as ordinary individuals with big ideas. During this episode we talk to Sophie about what Medium is, how to get started and more.
  • Thursday, January 7th, 2016
  • Episode 30 - Richard Gingras on Google's Plan to Speed Up the Mobile Web

    Google's Richard Gingras has multiple decades of experience in reinventing news, but his latest project could be truly transformational. During this interview we go under the hood to learn all about Google AMP (short for Accelerated Mobile Pages), a new open source initiative which aims to dramatically speed up the mobile web.
  • Monday, December 28th, 2015
  • Episode 29 - Mathew Ingram, Sr Editor, Fortune / Media Watcher

    Mathew Ingram is a senior writer for Fortune, where he largely covers the intersection of tech and media. For the last show of 2015 we cover his career arc, the media's shift from destination to distribution, the content glut on TV and some key trends to watch in 2016.
  • Tuesday, December 22nd, 2015
  • Episode 28 - Michael Farmer, Author, Madison Avenue Manslaughter

    Michael Farmer is the author of a new book entitled Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies. During this program we cover how advertising agencies will need to evolve to stay more relevant in a digital and social world.
  • Wednesday, December 16th, 2015
  • Episode 27 - Marisa Wong, senior editor, LinkedIn

    Marisa Wong is a senior editor at LinkedIn, where she helps industry leaders share their insights with members. During this podcast we discuss how the LinkedIn feed works as a source of news, their new apps and how to get started as a writer on the platform.
  • Wednesday, December 9th, 2015
  • Episode 26 - Paul Berry, CEO of RebelMouse

    Paul Berry is Founder and CEO of RebelMouse. Previously, he was CTO of Huffington Post responsible for product, technology and design. On this program we cover RebelMouse, the future of "no stack" publishing, content discovery and his tips for getting your content discovered on social media.
  • Wednesday, November 25th, 2015
  • Episode 25 - Instagram Influencer Jeremy Jauncey

    Jeremy Jauncey is founder of Beautiful Destinations on Instagram, which has over four million followers. He also helps businesses grow their audiences on the platform. During this interview we cover how they grew their audience, the role that analytics plays and some tips that anyone can apply to boost engagement on their own images.
  • Wednesday, November 18th, 2015
  • Episode 24 - Lila King on HLN's social-first approach to news

    Lila King leads partnerships and digital product efforts at HLN, a network newly aimed at becoming the TV home of the social media generation. During this podcast we cover how HLN has adopted a social-first approach to news, embraced new news gathering processes and is now bringing social features to the on air product.
  • Friday, November 6th, 2015
  • Episode 23 - The state of native advertising with Melanie Deziel, The Overlap Leauge

    Melanie Deziel from Time Inc. is founder of The Overlap League, a new bi-weekly native advertising industry newsletter. She joins the program for a discussion on how media companies are now creating content for brands, disclosing their relationships and staffing up. We also tackle ad blocking as well.
  • Tuesday, October 27th, 2015
  • Episode 22 - Lewis Howes, podcaster and author of "The School of Greatness"

    Lewis Howes is an author, podcaster, former pro athlete and lifestyle entrepreneur. In just two years he took his "School of Greatness" podcast to over 800,000 downloads per month. The show, which is now the basis of a new book by the same title, features brilliant business minds, world class athletes, and inspiring celebrities. These include Tony Robbins, Arianna Huffington, Tim Ferriss, Jack Canfield and many more. During this episode we get into how Lewis Howes achieved his greatness in content by studying greatness overall.
  • Friday, October 16th, 2015
  • Episode 21 - Vine Star Zach King

    Zach King is a Vine star, filmmaker and YouTube personality who is based in LA. In just two years he has amassed 3.6 million followers on Vine and his 200+ videos have been looped over one billion times. During our conversation we get into how he creates great Vines, why he admires Charlie Chaplin and how he now works with closely with brands.
  • Thursday, October 8th, 2015
  • Episode 20 - Brand Storytellers Tyler Gray, Spencer Ante, and Nancy Jeffrey

    This week I am joined by three former journalists who are now my Edelman colleagues. Tyler Gray (formally with Fast Company), Spencer Ante (formally with WSJ), and Nancy Jefrey (formerly with People) join me for a good discussion on the journey from journalism to brand storytellers.
  • Friday, September 25th, 2015
  • Episode 19 - Tim Ferriss

    Tim Ferriss, author of The Four Hour Work Week, is a "five tool player" in the world of content: short-form writing, long-form writing, social media, podcasting and now video/reality TV. During our conversation we get into how these work together to build his brand and lessons everyone can apply.
  • Friday, September 18th, 2015
  • Episode 18 - Ben Parr on The Science of Capturing People's Attention

    Ben Parr is an award-winning journalist, author, entrepreneur, investor and expert on attention. His book, Captivology: The Science of Capturing People's Attention, dives into the science of attention; why we pay attention to certain people, products, and ideas; and how to capture and retain somebody's attention. We cover all of this on this week's program.
  • Friday, September 11th, 2015
  • Episode 17 - Dwight Silverman, Houston Chronicle

    Dwight Silverman is the social media manager and technology blogger for the Houston Chronicle and He has been with the Chronicle since 1990. Dwight joins the podcast for a discussion on how social media and visual storytelling have changed how journalists do their jobs.
  • Wednesday, August 26th, 2015
  • Episode 16 - Kenny Lauer, Golden State Warriors

    Kenny Lauer, VP Mktg & Digital from the 2015 NBA world champion Golden State Warriors, joins the podcast for a conversation about how content experiences close the distance between the team and their fans, how he cross-pollinates from other industries and more insights from the team's magical year.
  • Wednesday, August 19th, 2015
  • Episode 15 - Robert Scoble, futurist, Rackspace

    Robert Scoble has a tremendous ability to see what's around the corner to what's coming next. During our conversation we cover the impact of virtual reality, Facebook and more for content creators. Plus how to be a futurist. (Rackspace is an Edelman client)
  • Friday, August 14th, 2015
  • Episode 14 - Stacy Martinet, CMO, Mashable

    Chief Marketing Officer Stacy Martinet stops by the studio to discuss all things Mashable. In this program we cover how the global news brand has evolved over the last decade, where and how Mashable is growing and her best advice for marketers and content creators alike.
  • Wednesday, July 29th, 2015
  • Episode 13 - Jeffrey Hayzlett, former CMO, host of the All Business podcast

    Jeffrey Hayzlett is a global business celebrity and former Fortune 100 CMO. His various ventures blend his perspectives and insights into professional development, mass marketing prowess and affinity for social media. During our conversation we cover the state of marketing, why you need to be relentless to be successful and his thoughts on leadership.
  • Friday, July 24th, 2015
  • Episode 12 - Paul Quigley, CEO, NewsWhip

    NewsWhip finds the news stories and trends that the social media world is engaging with right now. This helps publishers and marketers craft more shareable narratives. During our conversation NewsWhip CEO Paul Quigley and I discuss how publishers and marketers are using the product, the role of big data in content and the genome of a shareable story.
  • Wednesday, July 15th, 2015
  • Episode 11 - Cory Haik, Editor for Digital News at The Washington Post

    Cory Haik is Executive Producer and Editor for Digital News at The Washington Post. She is an an online journalist who has spent her last decade managing the disruption of web publishing. During our conversation we cover how to stare down disruption, how she and her team innovates and what platforms / channels she’s excited about next for storytelling.
  • Friday, July 10th, 2015
  • Episode 10 - Brian Morrissey, Editor-in-Chief, Digiday

    Brian Morrissey is the editor-in-chief of Digiday, a vertical media company that covers the digital media and marketing industry. Prior to joining Digiday in 2011, Morrissey was digital editor at Adweek for six years. During our conversation we cover how Digiday is building a viable digital media brand, the "summer of love"
  • Thursday, July 2nd, 2015
  • Episode 9 - Jeff Jarvis, journalism pundit, professor, provocateur

    Jeff Jarvis is a professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism. His latest work is called Geeks Bearing Gifts and it imagines a new future for news. Our conversation covers the general state of the news media, the flowering yet tense relationship between publishers and platforms and his views on brands as publishers.
  • Wednesday, June 24th, 2015
  • Episode 8 - Mike Elgan, Anchor, TWIT Tech News Today

    Mike Elgan is anchor of TWIT’s daily Tech News Today netcast and a regular columnist for Computerworld, eWeek, CIO Insight, Baseline and others. He’s a 25-year veteran of technology news. During our conversation Mike shares some great advice on how to constantly reinvent yourself, his early experiences as a podcaster, how to be thought provoking (without being a jerk) and how to build your brand as a pundit in a busy world.
  • Thursday, June 11th, 2015
  • Episode 7 - Steve Clayton, Microsoft's Chief Storyteller

    How does one of the most successful companies in the world tackle their content efforts? Go behind the scenes with Steve Clayton - Microsoft's Chief Storyteller. Steve is responsible for telling their story across channels such as Microsoft News Center, Twitter, Facebook, and YouTube. Steve was the architect of the acclaimed “88 Acres” story that heralded a new direction for Microsoft’s corporate storytelling and led to the creation of (Disclosure: Microsoft is an Edelman client.)
  • Wednesday, June 3rd, 2015
  • Episode 6: Ann Handley, author of Everybody Writes

    Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Her book, Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content, is a Wall Street Journal bestseller. In this episode we cover the state of content marketing, why good writing is more important than ever and how to craft compelling written content that can break through the noise. Follow her @marketingprofs
  • Thursday, May 28th, 2015
  • Episode 5: Callie Schweitzer, Time Inc. Audience Strategy

    Although she is still in her 20s Callie Schweitzer has already made a significant impact on digital journalism most recently as Editorial Director of Audience Strategy for TIME and Time Inc. During this candid conversation we get into what audience strategy is, why it’s important, how it’s approached at Time Inc and what the takeaways are for all kinds of publishers, including brands.
  • Wednesday, May 20th, 2015
  • Episode 4: Jason Hirschorn, CEO of REDEF, on how to be a great digital curator.

    Jason Hirschorn's media resume is impressive. He was once co-president of MySpace, president of Sling Media and an executive at MTV. Now he's taking his outstanding and popular Media REDEF curation service into new verticals - what he calls interest mixes for curious minds. During this conversation we get into why there's such a need for digital curators today and how to become one in email or on social media.
  • Friday, May 15th, 2015
  • Episode 3: The art of the gif with Clay Wendler, Sports Blog Nation.

    Clay Wendler, appropriately, calls himself "the fastest GIF in the West." Each week he scans the tube for great plays and interesting visuals and converts them into animated gifs for Sports Blog Nation. During this episdoe we get into the art and the science of creating great animated gifs in real time. Follow him @ClayWendler on Twitter.
  • Wednesday, May 6th, 2015
  • Episode 2: Guy Kawasaki of Canva on visual storytelling and evangelism.

    Guy Kawasaki is a renown marketing thought leader. He is the chief evangelist of Canva, an online, graphics-design service, trustee of the Wikimedia Foundation. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. During this conversation we explore the art of creating great visual content, including presentations, at what it means to be an "evangelist" today in business.
  • Tuesday, April 28th, 2015
  • Episode 1: Inside The Players' Tribune

    The Players’ Tribune is a new media platform founded by Derek Jeter where professional athletes publish directly to their fans. In this episode I am joined by Gary Hoenig, the site's editorial director, for an inside look at how the process all works.

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